market-share percentage. Dangimeori was in sharp increase before the new brand Ryu’s launching. Dangimeori is small and medium-sized enterprises, but Ryu is major company’s brand. Even though Dangimeori created new products category, it loss a marketshare to Ryu rapidly.
Current oriental medicine shampoo market is occupied by Amore pacific’sRyu, LG’s Lien and Doori cosmetic’s Dangimeo
1. Message board
- CRM, co-parents
- Recommendations and reviews(women marketing-sharing)
2. Providing information
- Information on product
: price, menu, facilities, place, café, trained educators
- Useful information for mothers
: Recipe for the homemade food or snacks
“Advertising”
METHOD
Sampling Frame and Mailing Procedure
Data for the study come from a direct mail survey of top marketing executives drawn from a nationwide sample of manufacturing and service organizations. The mailing list of 2,000 companies was acquired from Dun & Bradstreet.
The sample was randomly drawn. Half of the sample was specified to be firms with more than $500 million in annual revenue an
EM not as a capability but as a resource that enables capabilities.
Market turbulence affects market orientation and the strength of market orientation’s effect on performance. No convincing evidence for these relationships was found (Jaworski and Kohli 1993; Slater and Narver 1994). Slater and Narver asserted that market orientation is a product of culture, not external market forces.
displays,wireless connectivity and networking
solutions, accessories.
iMac , Mac mini, mac Pro, Power Mac,
and Xeserve product lines ,MacBook,
iBook, MacBook Air, MacBook Pro, and PowerBook produck lines